11 Best Marketing Strategies for Contractors: Expert’s Recommendation

The worldwide digital ad spending crossed $455.3 billion in 2021. With businesses shifting towards digital marketing strategies, it’s difficult for companies to survive with traditional business operational methods.

Being a contractor, you need to ensure that you have sufficient long-term clients to help you make your business sustainable.

You also need to integrate modern-day marketing strategies and technologies that can help you bypass the rising competition in the industry.

There are over 36,310 general contractors in the United States, and the number is gradually increasing.

With the rising competition and multiple options available to the customers, you need to think out of the box to impact your industry significantly.

Here are the best marketing strategies for contractors to assist in your business transformation journey.

Best 11 Best Marketing Strategies to Thrive Your Business

We have filtered the top marketing strategies that can help strengthen your presence in the contractor industry and ensure that you achieve your business goals.

1. Modern and intuitive website

There are over 1.5 billion websites on the internet. Your business website needs to be in the top group regarding quality and speed.

A dedicated business website can represent your professionalism to your target audience, expand your reach, and increase your presence.

You can hire the best website development professional to ensure your presence in the web search.

You can use the website to convert the visitors into your leads which can further be converted into your clients.

You can post quality and valuable blogs on your website that can help represent your credibility and authority in your industry.

Connecting with your potential clients using organic or inorganic traffic generation can help you make the most of your business website. Here are a few important website aspects that you need to consider:

Quality design

You must ensure that the developers choose the right tools and technologies to help you shape quality and professional websites. It should represent your brand image and value in the online world.

Keep a consistent font and color scheme throughout the website and ensure that the website content offers great value to your visitors.

Fast load speed

Google acknowledges website speed as one of the ranking factors for SEO. A faster website can pave the way for search engine crawlers and visitors to quickly move from one page to another web page. It can help you rank higher and deliver a quality customer experience. You can have a minimal bounce rate that can increase the chance of lead conversions.

Clear CTA for further communication

Either the visitor is landing on your website through the organic search results, or they are channeled towards the website through other sources; you need to include a CTA at the end of your web pages that can help you increase the client’s inquiries, service requests, or other engagement.

You can also include pop-ups asking the visitor for their contact details or email address that can be used for future communication.

Here’s a great example of a professional website created by a contractor firm in New York. You can take inspiration from the design and professional color palettes used on the website.

2. Search Engine Optimization

SEO ensures you get quality organic traffic to your website or web pages through different search engines.

Over 68% of the online experience starts with an online search engine. Organic search results are a key factor to help you attract organic results and ensure that you can rank your website higher.

You can achieve your goals using different SEO strategies to attract organic traffic, increase domain authority, and help you grow organically.

SEO is broadly categorized into two categories:

On-page SEO

On-page SEO is linked with different SEO practices you can perform on your website to improve your search ranking and domain authority.

You must ensure that you have a fast and reliable website listed on multiple search engines for ranking your web pages during search results.

The primary focus of on-page SEO is using keywords including LSI, long-tail, or golden ratio. You can create blogs around different primary keywords with higher traffic volume that can help you channel the search engine traffic to your business website.

You can use a professional keyword planner to help extract the required keywords for your area of operations or service niche industry.

Here is an example of keyword research we conducted for keywords ‘top commercial contractors in New York.’

Off-page SEO

Off-page SEO is linked with the SEO done outside your website to help you rank higher and improve your domain authority. The primary focus of off-site SEO is to gain backlinks.

You can choose different backlinking strategies like blogger outreach, blog commenting, guest posting, broken link building, Wikipedia links, and user-generated content (UGC).

Once a quality website gives you a backlink, Google’s search engine will recognize the link and improve your overall domain authority and SEO ranking, which can help increase your organic traffic.

3. Google Business listing

Google offers businesses to list their business on their listing page, which can help you increase your local presence and stand out from other local businesses.

You can apply for the Google Business listings on Google My Business, where you need to provide specific business information to enable Google to help in the listing process.

You can also choose local contractor listing websites that can help you increase your presence and generate more leads locally.

Google offers you to list your contact details and business locations and make a Google business profile to make it easier for search engine users to connect with your business when they require your service.

Here’s an example of a Google search for ‘top landscaping contractor in the US’ showcasing top Google listings.

If a person is looking for quality landscape providers locally, they can choose one of the listed service providers and contact them directly.

Google listings can help you increase the local presence and reach of your business and help you connect with potential customers.

4. PPC ads

Paid advertising is a powerful asset that you can choose to market your contractor business and stand out from the rest of the construction companies or other niche businesses.

The most common paid advertisement type is PPC ads or pay-per-click ads, where you need to pay the advertisement platform once a visitor clicks on your ad on the internet.

PPC is a great contractor advertising idea that enables you to reach users likely to convert into your leads.

Users are 50% more likely to click on your ads compared to becoming organic users. While running a PPC ads campaign for your contractor business, you must consider some basic things.

Choose the platform

You need to filter the right platform to run your PPC ad campaign to target your prospective customers. You must ensure that your online ads align with your business requirements and goals.

Google and Meta offer the best opportunities to run your PPC ad campaigns. Google Ads is a demand fulfillment platform, and Meta Ads is the demand generation platform.

You need to figure out whether you want to cater to the audience who is looking for your contractor service or you want to connect with the target audience who might require your service but are not aware of the problem and solution.

With Google Ads, you need to pay a higher PPC rate because the quality of lead conversion is higher than on other advertising platforms. You need to select a keyword and bid for the ad’s placement.

You need to set a maximum bid (or CPC) which you’ll pay for each click you get on your ad. Here’s an example of different Google-based PPC ads used by contractors for a particular keyword.

Using Facebook marketing PPC ads can be inexpensive, but you need to put in a lot of effort with the ad copy, creative, CTA, and management.

You need to choose the preferred CTA based on the positive of the prospect in your sales funnel to maximize the effectiveness of the PPC ad campaign.

Here’s an example of a PPC ad created by a contractor agency for remodeling residential interiors.

Retargeting strategy

You need to ensure that you have a well-planned retargeting strategy that can help you connect with your lost customers using the PPC ads. You need to create retargeting ads using the data provided by the ad platform that can help you make the most of your marketing budget and optimize your marketing campaigns.

Choose the right ad format

You can choose video marketing in your PPC ad campaigns or use creative images and text that can help you hook the audience and entice them to take a specific desired action for your construction marketing strategy. Your ad format depends upon your marketing plan and goals.

5. Social media marketing

Over 4.62 billion people use social media platforms. That’s over half of the earth’s population. Most of your target audience is also scrolling through different scrolling social media feeds and interacting in their social environments.

You need to leverage the opportunity to connect with your audience and interact with them using quality and valuable content.

Filter the leading platforms and create a solid presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Tailor your content marketing strategy based on the platform and engage with your audience using different social media campaigns. You can use YouTube as a quality video marketing platform and extract fruitful results from its great organic reach.

Schedule your social media posts for a few months or weeks that helps you to have a buffer while maintaining consistency for a longer duration.

Here’s an example of a remodeling contractor and their Instagram profile. You can take inspiration by looking at the aesthetics of their overall page.

6. Email marketing

Email marketing can help you generate an ROI of $42 for every dollar you spend. A successful email marketing campaign can assist you in creating an audience you own and help you minimize the marketing budget.

It’s an old yet successful digital marketing strategy that can strengthen your digital marketing plan and help you convert your leads into long-term customers.

You can create an email list to help you build a strong audience that engages with your business brand over emails. It can assist you in instantly promoting your new services, launching new products, offering discounts, and gaining regular optimization feedback.

You can use an email service provider like CovertKit, MailerLite, and Active Campaign to send quick emails to your email list based on the segmentation.

Here’s a sample email template you can send your clients once you have delivered your service.

7. Content marketing

Content is not the king; it’s the entire kingdom for your online contractor marketing plan. You need to use the content on your website, social media, video marketing, email marketing, ad campaigns, and other online presence.

You need to hire a team of talented writers, copywriters, and strategists who can help implement a successful content marketing strategy.

Over 61% of marketers create at least one content piece each day. You must solidify your content marketing strategy and optimize your operations to ensure your business’s success.

Create a content plan based on your business goals, attract valuable traffic to your web and social presence, and achieve great profits as a contractor.

8. Sales Funnel

Creating a sales funnel to attract the prospect and channel them towards making a buying decision can help you automate your conversion process and save hundreds of dollars in ineffective marketing material.

You can set up a successful sales funnel using paid advertisements, email marketing, and copywriting to help you convert a prospect into a lead and a long-term client.

You need to engage with the prospect at different stages of the buyer’s journey and ensure that you combine different marketing strategies with finesse.

According to Salesforce, over 68% of companies have not attempted or identified to implement and measure a sales funnel.

Your marketing team can use the opportunity to be the first comers in the contractor industry and explore the power of sales funnels.

9. Online reviews

54.7% of buyers read at least four reviews before buying a product or service. You must ensure that the online reviews published by your clients don’t impact your online presence.

You must deliver a quality customer experience to your clients and ask for their feedback on Google reviews, social media, or testimonials.

It can help you cater to new customers after they view other clients’ reviews. You should also focus on giving personalized replies to all your reviews and comments that can represent how serious you are as a brand towards your customers.

10. Data analytics

Data is the new oil. You need to leverage the data extracted from your website, social media, email marketing, and other online channels for analysis.

You can analyze the customer data that can help you drive vital points about your customer’s behavior and their reaction to your online brand presence.

You can optimize your future marketing strategies and plans based on the data analytics results and focus on achieving your goals faster.

11. Use marketing tools for better management

With the advancements in technology and customer behavior; you need to ditch the manual processing of contractor business and integrate the latest tools and software for better business management.

Use different marketing tools for content scheduling, email marketing, keyword research, financial management, and handling other business operations.

Remove the inefficiencies, human errors, and bottleneck situations that can hinder your business’s success.

Challenges Faced by Contractors

After the pandemic, the contracting business is slowly getting up on its knees, but still, multiple challenges surround the industry and different contractors.

1. Rising competition

The competition in the contracting business is rising. The number of contractors in the United States has increased, and there’s no stopping the growing numbers.

With the rise in competition, many contractors from different industries are cutting down their service prices to compete in the business and attract new clients. With the lowering of prices, customers no doubt get the benefits, but it harms the industry-standard prices.

It’s difficult for contractors to manage the business expenses and gain decent profits to help them run a sustainable long-term business.

Providing great service and asking for a reasonable price without competing with other contractors on the basics of pricing can be one of the ideal solutions for contractors to skip the market average price reduction.

2. Customer churn

Majority of the customer base in the contractor industry is controlled by the big guns, and the remaining part is handled by businesses operating at minimal profits and alluring the clients with the lowest contractor rates.

It’s getting difficult for a normal contractor to retain their customers for the long term and handle the recurring service orders in different industries.

Multiple contracting businesses can run out of business in the coming years because of the instability in the pricing and higher customer churn.

But strengthening the overall business operations and presenting the industry expertise and knowledge with the right marketing strategies can prevent the contractors’ catastrophe.

3. Inefficient industry impact

Multiple contractors rely on the traditional business management and operation approach that includes a lot of manual processing.

But with the changing shift in the industry and the customer behavior, you need to adapt to the modern ways and approaches for your marketing efforts and managing your daily operations.

You must ensure that your construction business or other industry contracting business can deliver the client’s value for money results.

Look at how the above-listed marketing strategies can help you overcome these major challenges of the contractor business.

How Could Marketing Strategies Overcome Challenges?

1. Understand the audience and industry better

Result-oriented and polished marketing strategies can help you better understand the industry and competitor operations and strategies.

You can better understand the audience, which can help you bypass the challenges of the modern-day contracting business.

2. Showcase your expertise

With omnichannel marketing, the approach can showcase your expertise to your target audience and list your wide range of contracting business services.

You can prove to your audience why your services are priced at a particular price and what special benefits they can avail of by choosing your contracting services.

3. Build a strong connection

Once you can build a solid connection with your clients and leads, you can increase the customer retention that can help you scale your business revenue and profits.

You can stand out from the rising competition in the industry and create a solid impact with foolproof marketing strategies that can help boost your contractor
business.

But you also need to ensure that you have a systematic in-house business management ecosystem that can help you handle the rise in clientele and help them get an excellent customer experience.

You must integrate powerful software that can help you manage your finances, give centralized control over your cash flow, and assist you in creating professional estimates, invoices, and purchase orders.

Out of hundreds of software available in the industry, you need to filter one ideal software for your contractor service business that fits your budget and can handle your business requirements and goals.

Our team has done the research work on your behalf and filtered out the best software that can handle all your financial management requirements and ensure that you transform into a sustainable contractor business.

InoviceOwl Handles Estimation and Invoices For Contractors

InvoiceOwl is the leading estimation and invoice software for contractors that can help streamline your financial management processing and ensure that you can manage your cash flow with finesse.

You have the opportunity to get central control of the operations and channel your business growth. You can create professional estimations, invoices, credit memos, and purchase orders with a few clicks. It can help your account payable team to automate the verification of the purchase order.

The software’s smooth and intuitive UI/UX enables easy adoption and assists your workforce in making the most of the powerful financial management tool. InvoiceOwl offers quality pre-built templates that you can use to create your desired financial documents for managing your business operations.

You can include vital details in your financial documents using the complete customization option to help you deliver quality contractor services and avoid future misunderstandings with your clients.

The combination of excellent features and reasonable prices enables the software to stand out from the rest in the industry and help you achieve the desired business growth.

Avail of the FREE trial today and transform your contractor business with the assistance of InvoiceOwl.