How to Promote Your Cleaning Business: 15 Effective Ways

Are you having trouble attracting customers for your cleaning services? It can be challenging to stand out and draw in new customers in this industry due to the intense competition. 

However, you can market your cleaning company and raise your authority using a variety of effective business promotion techniques. In fact, we will provide you with 15 of them, including both – conventional and more modern strategies. 

By putting these strategies into practice, you can:

• Establish a strong brand presence
• Draw in new customers, and 
• Ultimately expand your business

Isn’t that great? So let us show you how to promote your cleaning business.

15 Ways to Promote Your Cleaning Business

1. Identify your target market

What’s a target market? It is the group of customers who are most likely to use your services and benefit from them. 

Having a clear idea of your target audience decides how rewarding your marketing and promotion strategy will be. So, to define your target market, think about factors like 

• Age
• Gender
• Income
• Location
• Interests
• Needs/pain points related to cleaning

Start by brainstorming about the people who will benefit from your cleaning service the most. If your business is already up and running, then you can analyze your existing clients.

But nothing can beat the effectiveness of directly reaching out to potential clients and carefully listening to what they have to say.

2. Create a marketing plan

Instead of shooting arrows in the dark, market your cleaning business around your business goals to make your efforts more fruitful. To create a marketing plan:

• Define your marketing goals: increase brand awareness, generate leads, or improve customer retention.
• Identify the marketing channels that are most likely to help you achieve these goals.
• Assign a budget for your marketing efforts. This will keep your expenses in check to ensure you don’t leak money for no reward.
• Create a deadline for your marketing goals to give yourself and your team a kick in the pants to go ahead quickly.

To get a better idea for creating a marketing plan, refer to this step-by-step guide.

3. Create a professional website

There is no question about whether you should have a cleaning business website or not. It’s a must if you are looking to grow it. Here are the elements of a great website:

• Visually appealing
• Easy to navigate
• Clear descriptions of services, pricing, and contact information
• Search engine optimized for relevant keywords

With a professional website, you can establish credibility and make it easy for potential cleaning clients to find you and book appointments. To get a better picture, check out these 23 cleaning business websites.

Pro tip: Optimize your website for SEO. Ranking high on search engines is a huge win for your cleaning business marketing as it brings you prospects looking for your services.

4. Leverage social media

Another potent tool for promoting your cleaning company is social media. Platforms like Facebook, Twitter, and Instagram, which have billions of active users, can assist you in reaching a broad audience and showcasing your services. 

You don’t have to be on every platform as a part of your social media strategy. Create profiles for your company only on platforms where your target audience hangs out. 

But what to do then? Start with consistently posting images and videos of your work, client feedback, and cleaning advice. You can also interact with people through comments and messages on social media.

5. Use local SEO

For local businesses, local SEO is just as important as conventional SEO. Its practices include: 

• Registering to Google My Business, Bing Places, and Yahoo! Local.
• Optimizing your profile with up-to-date information.
• Boosting it with positive reviews in high quantity.

By doing this, you can increase your visibility and rank higher in search engines for relevant local keywords. This can help potential customers find your business more easily and increase the chances of them choosing your services. 

6. Establish referral programs

Word-of-mouth brings the most qualified leads. Period. This is why you need to start a referral program.

Referral programs encourage your customers to recommend your cleaning services to their circle, bringing in new clients. And thus, gives them a reward in return.

As an added benefit, you can also lower your customer acquisition costs while increasing customer loyalty by putting in place a referral program.

So think about providing a deal or other incentive that benefits the promoter, like a free cleaning or a discount on the next service.

And then, make sure to inform your current customers about your referral program through email campaigns or social media posts. 

7. Network whenever possible

How? Participate in networking events, join trade associations, and work with neighborhood businesses that complement one another.

As a business owner, have an elevator pitch that summarizes your cleaning services and your USP (what sets you apart from others?).

Also, bring in ample business cards to share with anyone showing interest in your business

Pro tip: Whether you run a commercial cleaning business or residential cleaning business, you can partner up with a realtor or an interior designer to offer you cleaning contracts.

8. Offer special promotions

Most people immediately tell others about the bargain deal they had (remember, word of mouth?) So do you see why offering special promotions is a great way to attract new customers and promote your cleaning business?

Special promotions can include discounts on services, free add-ons or upgrades, or referral bonuses for customers who refer new businesses.

When designing your promotion, consider your target market and what appeals the most to them. Let’s say, you are targeting busy professionals. Then consider offering a discount on a recurring cleaning service to help them save time.

Promote your deals through email campaigns, social media posts, and your website. Yes, promotions also need to be promoted! 

9. Utilize customer reviews

Your prospective clients check what other people are saying about you before doing business with you.

Positive reviews from satisfied customers establish trust and credibility with potential customers. Bonus benefit: boost in your search engine rankings.

Encourage your satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Facebook. You can also showcase reviews on your website and social media channels as testimonials.

10. Create educational content

Let us tell you something obvious: experts share expertise that actually helps people. Thus, creating educational content is a great way to promote your cleaning business while establishing yourself as an expert. 

There are many ways to impart your expertise –  blog posts, videos, and social media posts. However, out of these, your blog should be a priority.

Do you recall Search Engine Optimization (SEO) we talked about earlier? Sharing educational content via blog posts is a part of the key to it. Here is Moz’s beginner’s guide to SEO.

11. Utilize email marketing

With email marketing, you can: 

• Keep your subscribers informed about your services and information.
• Share exclusive educational content.
• Convert subscribers into paying clients.

Consider providing subscribers with special offers or discounts. And use calls-to-action to entice them to make a cleaning appointment.

However, the key here is to be strategic about what you send. It is ideal to maintain a balance between educational and promotional content.

12. Host events

Events include workshops, seminars, or open houses that showcase your services and expertise in the industry. Here are some benefits of hosting events:

• Establish your business as a trusted provider in your community
• Build stronger relationships with your customers
• Attract new business

When organizing an event, think about your target audience and the subjects that would interest them the most.

You could, for instance, hold a workshop on environment-friendly cleaning supplies or a seminar on the best cleaning techniques for particular types of surfaces.

However, there will barely be any attendees if you don’t promote it. So, promote your event through social media and email campaigns 

Pro tip: You can provide incentives for people to attend your event and offer incentives for attendees to book a cleaning service.

13. Utilize paid advertising

Paid advertising won’t be needed if you utilize other strategies in this list well. However, some cleaning business owners use it to get quick results. And so can you.

It quickly increases your visibility, ultimately leading to more business and growth for your cleaning company.

Platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to target potential customers based on factors such as location, interests, and demographics.

You can create eye-catching ads that highlight the benefits of your cleaning services and drive traffic to your business page. 

However, to ensure that you don’t spend a fortune, set your budget and track your results. Paid advertising platforms allow you to do it. 

14. Participate in community service

You can establish yourself as a reputable member of the community and develop connections with potential clients by offering your time and services for various causes.

For example, if your region is too untidy, you can voluntarily start a cleaning campaign and encourage others to join it as well.

Additionally, performing community service gives you a chance to show off your cleaning expertise and prove your dedication to making a difference. Thus, don’t forget to post about it on social media.

Engaging in community service not only benefits the greater good but also positions your cleaning company for long-term success.

15. Offer a loyalty program

You can increase customer loyalty and persuade them to choose your company over rivals by rewarding your loyal customers.

Loyalty benefits can take various forms, such as offering discounts, free services, or exclusive perks.

By implementing a loyalty program, you retain your customers while providing them with a sense of appreciation. But do you realize that this can translate into positive reviews and word-of-mouth referrals?

These are 15 promotion strategies you can start using right now in your cleaning business. However, we have one more for you.

Conclusion

Going through a list is of no use in itself. You need to take action to move the needle. So start with a filtered list of the most effective of these 15 strategies to work smart and make the most out of your time.