Last Updated: August 8, 2024by Jeel Patel There is a common feeling among businesspeople or salespeople who engage in email outreach that they would like to get a thousand hits. What if your first email to a potential client will immediately result in a sale? What if there is no need for a follow-up sequence or sequence of emails? That’s every business owner’s approach. But unfortunately, the chances are rare. It’s unlikely that one cold email will fill a sales rep’s pipeline. There is a mere 8.5 percent response rate to outreach emails. It is critical to know how to compose compelling sales follow-up emails and to send them at the right moment so you can follow-up on your leads effectively. No matter what your business model is, sending the right sales to follow-up emails to your clients for following up on your quote will help you get them on board. When sending a sales follow-up email, it’s not surprising to receive a blank reply from the recipient. However, if you follow-up the right way, your chances of receiving a response and even closing a deal can be significantly boosted. So, how do you go about writing an effective sales follow-up email? This article discusses top follow-up email template examples, how to structure follow-up emails, what to include in sales process follow-up email, and more. 📝Key Takeaways: Learn how to write effective follow-up emails. This blog will give you tips on writing follow-up emails that contain helpful information and templates for achieving your desired results with a flourish that you can use to achieve your desired results. Table of Content 5 Quotation Reminder Email Templates What Should be In your Follow-up Emails When Should You Send Follow-ups Why are quotes follow-ups important? FAQs Conclusion Estimate that does Wonders to Your Business Don’t worry about the estimates and following up; InvoiceOwl’s ready-made templates are quicker to send and easier to convert clients in one go. Start Your FREE Trial 5 Quotations Reminder Email Templates Here’s an email template example inspiring from which you can send a quote to nearly any potential client. Example 1 Subject line: Weather changes are occurring Greeting of the day, (recipient name)! Following up on the e-mail I sent you on [date] regarding [your quotation]. It’s been several days now, and we haven’t received any update from your end, so I thought to ask if you have any updates for me. Our lawn care team is highly competent and full-fledged with the right equipment and tools to maintain your lawn. Before the fluctuating weather conditions spoil everything down, book us in advance, and we will take care of anything and everything. If you can’t make up the time for a zoom call, I can come to your place at your convenient time. Please do let me know your availability. Have a great day ahead. (If follow-up mail is sent during the start or mid of the day) Thanks & regards, (your name) Example 2 Subject line: One-stop solution for your product needs! I hope you are doing well, (client name). Thanks for giving us the chance to send you the quotation for our exclusive product [product name]. I was expecting that you keep us updated regarding the collaboration and further business relations, but I haven’t heard anything from you. So this is the follow-up email for the quotation of the product. Do you want anything else from us to get more clarity on the quality of the product? I’ll be glad to hear back from you. [your name] Example 3 Subject line: What’s your point of view on our product? I hope you had a great start to the day, (client name) I am sending you a follow-up e-mail regarding our business proposal. We hope the quoted price is satisfactory to you. The response was eagerly awaited but has not yet come. Do you have any confusion about our proposal or what your point of view is? Our quote is for the complete package, as we discussed over the phone. Do you not agree with the price quoted? If so, we are willing to negotiate exclusively for you, and you can expect a long-term association with us. It’s time to catch up! Example 4 Subject line: You are a worthy customer to us! I hope you had a great weekend, (recipient name) Happy weekend! Thank you for letting us quote you. I hope our tie-up proves profitable for you. The quoted amount on services you agree to take up is reasonable. We have experts on our team who ensure to provide you the top-notch quality service. However, our services are in demand and clients have already been working and satisfied. Despite that, we have kept our best experts on standby for you to serve you to the best of our abilities. In case you need more clarification, we are available to explain and clarify your issues. Do you have a plan for this Thursday? What about we meet and discuss the complete project? Check your schedule and ping me your availability. (Your name) Example 5 Subject line: avail offer today before it goes out of stock! I hope this email finds you in good health. (client name) Thank you for taking the time to talk to me. I spoke with you the other day about products that interest you. Besides the business proposal, we have also provided a quotation. Although we sent out quotations in response to your request, we haven’t heard back from you yet. Here is the follow-up email regarding the quotation update. I was expecting a response from you regarding the deal to confirm that it was a done deal. As a result, we will remind you once again. At this point, you are well aware of the quality of our products. Also, the pricing offered by this company is reasonable compared to the other companies in this field. Because we have found this to be a good correlation between you and us, we would like to provide you with an offer on your purchase. Still, waiting? What’s the matter? Show your best interest in connecting with us by letting us know when you’re available. Our team is anticipating your confirmation mail shortly. Best wishes! (Your name) What Should Be in Your Follow-up Emails A shorter email is generally better since it takes less time to read than a longer one. However, writing shorter emails can sometimes be challenging. Ideally, you want to keep your follow-up email short, no more than a few sentences. If you are not sure where to begin when writing the perfect follow-up email, here are six simple steps that works in converting prospective client: 1. Subject line There is no doubt that subject lines play a crucial role in the success of an email, and they influence whether or not the recipient opens it. A well-written and impressive subject line will increase the chances of your email getting opened, but if it is poorly written, it can likely be that the recipient will be sent to the trash. You sometimes need to send a follow-up email, but you still want to ensure you include a well-written subject line to have a greater chance of being opened. It is essential to keep your subject line concise and not too vague to attract attention. Through your subject line, you can to attract your client’s attention and get them to read your email. Email subject lines should reflect what is in the body of the email. 2. Ask questions Having sent a quotation to your client, you have waited for weeks and months and still have not received a reply, so you need to ask the client questions to find out why there has been no response from your client. There may have been a time when your client was unavailable or very busy, and clients may have forgotten about it, or your services may no longer interest them. You need to ask relevant questions to find out why your client did not respond to you after you sent them your quotation. A key to getting a response from your supervisor is asking politely and not sounding rude just because you don’t understand why your email was not answered. 3. It’s best not to push it Almost all of us have experienced the feeling of sending quotations to our clients but not hearing back from them at the end of the day. Eventually, it can become frustrating. To avoid sounding desperate, let your clients know that you do not want them to feel uncomfortable by expressing desperation. Don’t sound upset when you don’t hear back from a client because you didn’t get a reply within a reasonable timeframe. Be sure to put your client at ease and keep the tone of the email subtle to make them feel comfortable. 4. Provide further explanation Your follow-up email provides you with the opportunity to elaborate on your quotation. The reason why your client has not responded might be because they did not fully comprehend your quotation or that they had not been satisfied with the quotation that you presented. If your client disagrees with your explanation, you should try to persuade them to say “Yes.” You may need to provide additional value and materials, answer additional questions your client may ask, and schedule a meeting to understand their needs better. 5. Be as precise as you can. As this is a follow-up email, your writing must be exact. Do not waste your time writing long paragraphs containing lots of useless information that does not add any value to the piece. It is time-consuming to read long emails; if you have many, you may not want to read them. To be effective, emails should be as short as possible. To make your paragraph as short as possible, you need to concentrate on the most critical points and make it as concise as possible. You should make sure that your recipient understands your words clearly. Use simple words and grammar so that your recipient will be able to understand your message. There should be no difficulty in reading and understanding your email. To make your email easy to read and understand, it is essential to target and shorten the main points to ensure that you are hitting on the most critical points. 6. Add a call-to-action By adding CTAs, you will better motivate your clients to take action. Let’s schedule a product demo to understand better how the product works. Using a CTA is an excellent way to increase your chances of getting a response from your client and will encourage them to take action by scheduling a short phone call. If you have a website or product, you can also add URL links to it. However, you can even send the quotations reminder to your client by adapting to software like InvoiceOwl. It’s worth trying, and you won’t be disappointed with this software. Does this interest you? Try a free trial. When Should You Send Follow-ups? There’s a lot to consider. Keeping your client waiting too long might cause them to choose another service provider, and getting in touch too soon could cause your client to feel annoyed. As a business owner, you should take the time to determine the amount of time that is best according to your industry, the type of services you provide, and your client’s preferences. As a rule of thumb, although there is no definitive correct answer to this question, you are best served by asking your client when you can follow-up during your discussion of the proposal. As a default option, send your first follow-up email two to three days after sending your quote. It can be easy to let those emails slip through the cracks when you have multiple clients to follow-up with. The use of client management software can prevent this by allowing you to keep track of the frequency of your communication with each lead. Maintaining your relationship with existing clients while following up with prospective clients is best accomplished by being organized. After you have decided on the right time to send follow-up emails to clients, have you wondered if there is a way to send product or service quotations to your client? If not, start using InvoiceOwl. This leading invoicing and estimating software gives you the estimated service price at your fingertips. Try this out and make quotation sending easier. Why Are Quotes Follow-ups Important? Following up demonstrates that you’re on top, care about your customers, and honestly care about their success. As a result, it goes a long way toward creating a customer base that lasts a lifetime. There is a lot of competition out there, and your potential customers are seeking a service provider that is interested in their business and not a company that doesn’t care whether they sign a contract. When it comes to targeting the customer first, don’t forget that if you succeed in winning the customer’s heart, you will also succeed in winning the contract. A follow-up email turns a quote into a customer. It only takes a few minutes to follow-up on most cases. The time spent following up on the amount you might make from a potential job compared to how much time you would spend on follow-ups is a no-brainer; following up pays for itself many times over. Frequently Asked Questions How do you follow-up on a price quote? Email, text message, or phone call are the three ways you can follow-up with potential customers after they have received quotes from you. How do you write a follow-up email after sending a quote? As a professional, you must ensure that you compose an email in a way that is both reputable and professional. As with your previous mail, the follow-up email that you sent to your client before sending the quote also needs to be concise, precise, and straight to the point, just as the previous email that was sent to the client before the quote was also brief, accurate, and straight to the point. The first thing you should do with the client is to determine if they are interested in your quotation and whether they need an appointment to view your product or service. When should you follow-up after a quote? Maintain a good balance. It might take a while for your recipient to mull over this decision. If you send it too early, you will likely present yourself as a desperate person; if you send it too late, you will probably lose them forever. After sending the original email, 3-5 days is the ideal time to follow-up with a quotation. Conclusion As you look at these follow-up email , you will notice one thing in common: they are not very long emails. Your prospects are probably very busy at the moment, and human nature dictates that the chances of them opening an email and seeing a wall of text are very high that they will close it almost instantly. Then, if you are lucky and they are interested in what you are saying, they may decide to read more later. The message should be short and to the point, with either attachments or websites’ link if there is a lot of information to send. Author Bio Jeel Patel Founder Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More Sign Up Now! Get weekly updates from InvoiceOwl. Subscribe Now Share this post: Twitter Facebook Pinterest Linkedin Email